Lozada K TO: Proximity Mobile Team
FROM: Kevin Lozada
SUBJECT: Blog Post Analysis
DATE: Feb 10, 2010
We were asked to analyze a blog post or news item to help us prepare Proximitys spring focus group. Below is a summary of PCWorld article "iPad Study: The More You Know, The Less You Want One" which explains some of pros and cons of an iPad.
What is an iPad?
iPad is Apple's latest attempt to get back into the mobile market after a short hiatus. The iPad is a new tablet computer which was introduced to the general public on January 27th, 2010 but isn't expected to hit retailers between the months of March and April 2010. The iPad has 9.7-inch multi-touch screen, and is half-inch thick and weighs in at 1.5-pounds. Apple has in line six different models to be released ranging from the $499 16GB Wi-Fi enabled model, to the $829 64GB Wi-Fi enabled 3G model.
Why won't the iPad sell?
A survey was conducted which stated that 25% of the people surveyed had no intentions on purchasing an iPad before it was officially introduced to the public. After it was introduced that number double to 50%.
Uses same OPS system as an Iphone
Is said to be basically a larger iPod Touch
Why will the iPad be a hit?
The other 50% of the people who were surveyed and would purchase the iPad is still a BIG percentage
Close to 140,000 Apps can be downloaded from App Store
Great educational value
Great E-Reader
Apple Name
Question to ask focus group
Do you own any Apple Product devices like an iPhone or iPod or MacBook?
TO: Proximity Mobile Team
FROM: Kevin Lozada
SUBJECT: Blog Post Analysis
DATE: Feb 10, 2010
We were asked to analyze a blog post or news item to help us prepare Proximitys spring focus group. Below is a summary of PCWorld article "iPad Study: The More You Know, The Less You Want One" which explains some of pros and cons of an iPad.
What is an iPad?
iPad is Apple's latest attempt to get back into the mobile market after a short hiatus. The iPad is a new tablet computer which was introduced to the general public on January 27th, 2010 but isn't expected to hit retailers between the months of March and April 2010. The iPad has 9.7-inch multi-touch screen, and is half-inch thick and weighs in at 1.5-pounds. Apple has in line six different models to be released ranging from the $499 16GB Wi-Fi enabled model, to the $829 64GB Wi-Fi enabled 3G model.
Why won't the iPad sell?
A survey was conducted which stated that 25% of the people surveyed had no intentions on purchasing an iPad before it was officially introduced to the public. After it was introduced that number double to 50%.
Why will the iPad be a hit?
The other 50% of the people who were surveyed and would purchase the iPad is still a BIG percentage
Question to ask focus group
Reference
Coursey, D. (February 06, 2010). iPad Study: The More You Know, The Less You Want One. PCWorld. Retrieved Feb 08, 2010 from http://www.pcworld.com/businesscenter/article/188745/ipad_study_the_more_you_know_the_less_you_want_one.html